Woman in Red Dress

Glass Castle

altKEY's 2nd Sustainable Fashion Show

What does it mean to be human? To struggle? To love? To hurt? To be challenged? The digital world, the barriers we draw, and the inner demons have become transparent like glass. What is on the other side? Based on concepts drawn from the memoir written by Jeannette Walls, altKEY aims to build a connection from the dysfunctional and the vibrance that is within our world today to our inner selves.

The Mission

The Key is altKEY's annual fashion show and scholarship competition. We aim to provide financial stipends for designers focused on using sustainable methods to produce their products. Pieces can be upcycled from thrifted clothing or come from a low waste design concept. However you choose to build your piece, sustainability is the main focus. We can change the world, one piece at a time, fashionably and sustainably. 

This year (2021 - 2022) we will be giving out $1,000 worth of scholarships to designers. All are welcome to apply as long as you are within the United States.

 

Sub-themes

There are five sub-themes for the show - turbulence, fracture, obsession, fragility, and entanglement. Each stems from the vulnerabilities and negativities that we face from day to day. It is up to you as the designer to draw from these personal fragments and create a narrative on change and inspiration. We've all encountered many hardships in the past year, but how did we handle them and how did we get through them? Be as creative as you'd like.

Turbulence

Fracture

Obsession

Fragility

Entanglement

Editorial Photoshoot
 

Procedure for Designers

Step One: Preliminary Round

Deadline February 10th, 11:59 PM EST

Fill out this form here: https://tinyurl.com/thekey-glasscastle You must have designed and crafted the look yourself from sustainable materials. By this time your piece should be completed.  In this round, our executive board and seasoned professionals from the fashion industry will be rating your pieces and providing feedback and commentary. A total of 30 pieces will advance to the semi-finals. Pieces that advance to the semi-finals will be shipped to Atlanta, GA for the fashion show on April 9th. Semi-finalists will be announced on the 15th of February through email. Shipping logistics will be communicated once the semi-finalists are announced. altKEY will handle the shipping of pieces and reimbursements.

Step Two: Semi-Finals Round

Pieces will be shipped in by March 15th

Another step closer to the grand prize! As a Semi-Finalist, your pieces will be on stage in front of a live audience and a judges panel at McDonough Field in Atlanta. There will also be a live stream of your piece on the catwalk on our Youtube Channel.

Step Three: Finals

Announced at the fashion show on April 9th

Our panel of judges will take part in voting, but so will the audience! We will have both a Youtube live voting round on a Google form as well as in-person voting for the general audience. The finalists are determined based on voting number and the weighted votes from the judges.

Step Four: Auction

   

Designers who allow altKEY to store their pieces post the fashion show will have the opportunity to auction off their pieces for additional scholarship money in front of the altKEY creatives network. If permission is not granted, the piece will be mailed back to the designer.

 

Important Dates

February 10th, 2022 | 11:59 PM EST

Preliminary Round

February 15th, 2022

Notification of Selection for Semifinals

March 15th, 2022

Ship in Pieces if Selected

April 9th, 2022

Semi-Finals Round / Live Show

April 9th, 2022

Finalists Announced

April 20th, 2022

Online Auction